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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>The definitive story of Jeff Bezos and Amazon.com -- "It's hard to imagine a better retelling of the Amazon origin story" (<i>New Republic</i>). </strong><b><br /></b><b>Named a Best Book of the Year by the <i>Washington Post</i>, <i>Forbes</i>, <i>New Republic</i>, <i>The Economist</i>, Bloomberg, and Gizmodo. </b><br /><br /> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong>聽</p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms.聽</p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise?聽</p><br /><p>Digital strategist and 鈥済rowth hacker鈥?Brendan Kane has the answer and will show you how鈥攊n 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He鈥檚 advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog鈥攁nd now he鈥檒l share his secrets with you.聽</p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.聽</p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:聽</p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award鈥搘inner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It鈥檚 time to stop being a follower and start being a leader.</p>
Influencer: Building Your Personal Brand in the Age of Social Med...
by Brittany Hennessy

Language

English

Pages

273

Publication Date

August 01, 2018

Product Description
Customer Reviews
<b>鈥淚 highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.鈥?lt;/b><br /><b>聽鈥揑skra Lawrence, Aerie Model and Instagram star (@iskra)</b><br /><b>聽</b><br /><b>If you鈥檝e ever scrolled through your Instagram feed and thought, <i>I wear clothes, eat avocado toast and like sunsets, why can鈥檛 someone pay me to live my best life?</i> this book is for you . . .</b><br />聽<br />Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today鈥攅arning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .<br />聽<br />As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:<br />聽<br /><b>*Build an audience and keep them engaged</b><br /><b>*Package your brand and pitch your favorite companies</b><br /><b>*Monetize your influence and figure out how much to charge</b><br /><b>聽</b><br /><b>Plus tips on:</b><br /><b>聽</b><br /><b>*Landing an agent</b><br /><b>*Getting on the radar of your favorite sites</b><br /><b>*Praising a brand without alienating their competitors</b><br />聽<br />Whether you鈥檙e just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she鈥檒l show you how to elevate your profile, embrace your edge, and make money鈥攁ll while doing what you love.
Author Inc: The Entrepreneur's Secret Playbook to Skyrocketing Le...
by , Nathan "Rocky" Anderson

Language

English

Pages

271

Publication Date

December 03, 2019

Product Description
Customer Reviews
<h2>How Successful Entrepreneurs Use A Book To Drive Leads And Sales without wasting time or money!</h2><h3><i>If you are an entrepreneur who wants to use a book as part of your business, and what works for those who have come before you, then this may be the most important book you ever read, here's why....</i></h3><br /><b>But first a warning</b>. Successful use of a book in your business is hard work. As you will see, we interviewed over 30 very successful entrepreneurs and they put effort into the craft. The ideas in this book will work beautifully, but only for those who are willing to actually put in the work. If that is you, then read on!<br /><br />Our main goal with <b>Author Inc</b> was to assemble a unique group of entrepreneurs and pick their brains to see how they did what they did. But then we took it one step further. <br /><br />We asked them to map out what they would do if they had to start all over again over the next 30 days if they had to start from scratch. We asked, "If you lost your list, your fame, your books, your products and all of your clients, and nobody knew who you were, what would you do? How would you use publishing to claw your way back?"<br /><br /> <b>The results were amazing! Author Inc</b> immediately morphed from an 鈥渋nterview anthology鈥?to a world class handbook for entrepreneurs who want to use a book as a primary tool in a business. <br /><br />But <b>Author Inc</b> is not only a must-have handbook, it also teaches:<ul><li>How to build a list and make sales starting now, even if you have no list and no product</li><li>15 counterintuitive habits that entrepreneurs use to rapidly increase the likelihood of success each day (wait until you read the cigar story)</li><li>Where to find the best people for your email and reader lists</li><li>How to eliminate the long slow process of trial and error while building your online empire</li><li>Why you should never go it alone as an author</li><li>Why advertising less may actually make grow your list faster</li><li>Say Goodbye to weeks of trial and error, and start with one of our 30 day plans for your book and business</li><li>The Truth about your relationship with self-publishing platforms and how to maximize your profit from them</li><li>What to do if you have no readers, followers or clients and how to change it quickly</li></ul><br /><h3><b>Order your copy of Author Inc Now!</b></h3> <br />Contributors: Foreword by Jack Canfield, Ray Brehm, from Russell Brunson鈥檚 Inner Circle: Steve Larsen, Jeff Brewer (Launch Hackers Lab), Rob Kosberg (Bestseller Publishing), Emily Hirsh (Hirsh Marketing); from Jeff Walker鈥檚 Platinum Plus Mastermind: Ricardo Texeira (Karate World Champion), Luis Carlos Flores (Ninos De Ahora TV); from Frank Kern Inc: Nathan 鈥淩ocky鈥?Anderson (VP of Marketing); from the self-publishing world: Matt Stone (Buckbooks and 100Covers), Brian Berni (Bookads), Derek Doepker (Bestseller Journey Simplified), Adam Houge (The Fan Base Formula), Qat Wanders (Wandering Words Media), Sonya Wadhera and Priya Wadhera (Book To Boss), Albina Gabellini (Better Coaching), Eevi Jones (Influencer Outreach), Jeff Hilderman (All-Star Academy), Vera Mirna (Easy Button Healing), Elizabeth Hebert (Your Dream Esteem), Anita Plak Semprimo啪nik (Online Business Marketing), Laura van den Berg - Sekac (Bestselling Author: Get Unstuck Now), Lori Saitz (Building Business Relationships), James Archer (The Sharelingo Project), Ashley Emma (Fearless Publishing), Richard McCartney (Kindle Book Promotions), Agustin Rubini (Promote Your Book and FsPal), Jer貿nimo Cabrera Rocha (NLP Training - Conexo-), Connor Boyack (Author: Tuttle Twins Series), Sean Sumner (Self-Publishing School), Scott Anthony (No Excuse Life), Marc Reklau (30 Days - Change your habits, change your life), Alinka Rutkowska (CEO of Leaders Press), Kenny Yap and Eric Van Der Hope (Book Publishing and Launch Strategist).<br /><br /><h3><b>Order your copy Author Inc Now!</b></h3>
AuthorPreneur Elite: The FOOLPROOF System to Turn Your Expertise ...
by Raza Imam

Language

English

Pages

124

Publication Date

November 04, 2019

Product Description
Customer Reviews
<b>Grow Your Income. Position Yourself as an Expert. Dominate Your Industry. Attract High Value Clients. In 8 Weeks</b> <i>(or Less)</i><br />聽<br />What if you could build authority, dominate your industry, and attract high-value clients - <i>on autopilot?</i><br />聽<br />What if you could apply a simple, time-tested strategy that's proven to turn your expertise into profitable consulting deals and lucrative speaking gigs - <i>in a matter of weeks?</i>聽<br /><br />What if you could edge out your competition, attract media attention, and become highly sought after in your market - <i>without being a "celebrity"?</i><br />聽<br />For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEO's, and corporate consultants that all had the same problem; they needed to differentiate themselves and position themselves as experts - <b>FAST.</b><br />聽<br />They had <b>high-value skills</b> and provided <b>life-changing</b> results, but struggled to get their message out and felt like they weren't living up to their potential.聽<br />聽<br />The solution?<br />聽<br />Launch a hard-hitting book that positions them as <i>THE</i> expert in their industry.... and then use that book to open doors for themselves.<br />聽<br />In <i>"AuthorPreneur Elite"</i>, I reveal the battle-tested method to grow your business, get recognized in your industry, and position yourself as <i>THE</i> expert, and grow your income - all by launching a well-written book.聽<br />聽<br />Sound too good to be true?<br /><br />It's not.<br /><br />From software CEO's, tech entrepreneurs, to healthcare executives, to sports performance coaches, to executive coaches, to psychologists, these simple principles are responsible for creating and molding <b>highly</b> profitable businesses.聽<br />聽<br />Here's what you'll discover:<br /><br /><b>**My Story</b>: How I used my decades of corporate consulting and marketing experience to show you how to refine your messaging an position yourself as an expert - with a well written book.聽<br /><br /><b>**The Consultant's "Curse"</b>: The "curse" that most corporate consultants and entrepreneurs face... and how to fix it.聽<br /><br /><b>**How to Profitably Showcase Your Expertise</b>: A simple way to turn your high-level expertise into books that lead to profitable consulting, lucrative speaking, and industry recognition.<br /><br /><b>**How to Drive Highly-Qualified Leads to Your Business</b>: The simple system to drive highly-qualified leads to your business - even if you have no experience.聽<br /><br /><b>**The 6-Step Formula to Skyrocket Your Authority</b>: I reveal the simple, six-step formula to rapidly skyrocket your authority, impact, and income - in a matter of weeks.<br /><br /><b>**The Simple Outreach Plan to Dominate Your Industry</b>: I show you how to become a force to be reckoned with in your industry and get featured on relevant blogs, podcasts, conferences, and events.<br /><br /><b>And much more...</b><br /><br />Relying on years of experience and successful customer case studies, you'll not only learn the simple system to position yourself as an expert and attract your ideal clients with your book, you'll learn how to do it - <b>FAST.</b><br /><br /><b>Chock full</b> of <i>examples, case studies, practical insights, and actionable advice</i>, you can read this book in less than an hour and start applying the system <i>immediately</i>.<br />聽<br />Scroll up and buy now.
SEO 2020: Learn search engine optimization with smart internet ma...
by Adam Clarke

Language

English

Pages

235

Publication Date

September 09, 2014

Product Description
Customer Reviews
<h2><strong>Learn SEO strategies to rank at the top of Google with SEO 2020, from beginner to advanced!</strong></h2><br /><b>EXPANDED & UPDATED - NOVEMBER, 2019</b><br /><br />No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...<br /><br /><h3><strong>Most of the search engine optimization advice on the Internet is wrong!</strong></h3><br />If you've browsed through search engine optimization advice online, you may have noticed two things:<br /><br />- Most SEO advice is outdated or just dead-wrong.<br />- Google's constant updates have made many popular SEO optimization strategies useless.<br /><br />Why is this so? Google are constantly evolving. Some recent changes:<br /><br />1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.<br />2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.<br />3. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".<br />4. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.<br /><br />SEO 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.<br /><br /><h3><strong>Discover powerful link building techniques experts use to get top rankings</strong></h3><br />Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.<br /><br /><h3><strong>You will also discover:</strong></h3><br />1. Important SEO concepts, from beginner to advanced.<br />2. Sneaky tricks to get local businesses ranking high with local SEO.<br />3. The inner workings of Google鈥檚 algorithm and how it calculates the search results.<br />4. How to find 鈥渕oney鈥?keywords that will send customers to your site.<br />5. Basic and advanced link building strategies for pushing your rankings up higher.<br />6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.<br />7. How to use social media and web analytics to multiply your results.<br /><br /><h3><strong>Sidestep Google search engine updates in 2020</strong></h3><br />Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable鈥攂ut you need the right knowledge. This book reveals:<br /><br />- The inner mechanics of Google's algorithm, and how to rank your site at the top.<br />- Recent Google updates鈥擥oogle's BERT Update, new guidelines on nofollow links, Google's Medic Update, Google's Mobile First Index, Google Speed update, Google's RankBrain algorithm and more...<br />- Potential changes coming up in 2020.<br />- How to safe-guard against penalties in 2020 and beyond.<br />- How to recover from Google penalties.<br /><br /><h3><strong>And read the special bonus chapter on pay-per-click advertising</strong></h3><br />In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.<br /><br /><b>One of the most comprehensive SEO optimization and Internet marketing books ever published鈥攏ow expanded and updated鈥攐f all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!</b>
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world鈥攆rom how we view video to how we connect and market鈥攐pening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You鈥檒l learn<br /><br />鈥?The seven essential ingredients for a profitable channel<br />鈥?New strategies for getting views and subscribers<br />鈥?Ten ways to make money on YouTube<br />鈥?And much more<br /><br />Whether you鈥檙e a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people鈥檚 lives.
Social Media Success for Every Brand: The Five StoryBrand Pillars...
by Claire Diaz-Ortiz

Language

English

Pages

144

Publication Date

October 22, 2019

Product Description
Customer Reviews
<p>Most business owners are blindly guessing at their social media strategy, and it鈥檚 costing them time and money. Based on Donald Miller鈥檚 bestselling book聽<em>Building a StoryBrand</em>, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.聽</p><p><em>Social Media Success for Every Brand</em>聽teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:</p><ul><li>STORY</li><li>HOW</li><li>AUDIENCE</li><li>REACH</li><li>EXCELLENCE</li></ul><p><em>Social Media Success for Every Brand</em>聽does not require the reader to be familiar with聽<em>Building a StoryBrand</em>聽but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire鈥檚 SHARE model will help boost customer engagement and grow the organization鈥檚 brand awareness and revenues.</p>
Launch: An Internet Millionaire's Secret Formula to Sell Almost A...
by Jeff Walker

Language

English

Pages

206

Publication Date

June 24, 2014

Product Description
Customer Reviews
<b>Prepare for takeoff: 鈥淚 won鈥檛 launch another book without using <i>Launch</i>鈥?(David Bach, <i>New York Times</i>鈥揵estselling author of <i>The Latte Factor</i>).</b><br /><br /><i>Launch</i> will build your business鈥攆ast. Whether you鈥檝e already got a business or you鈥檙e itching to start one, this is a recipe for getting more traction.<br /><br />Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?<br /><br />Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success. But the success train was just getting started. Once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. <i>Launch </i>is the treasure map into that world鈥攁n almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you鈥檙e still in the planning phase, this is how you start fast. This formula is how you engineer massive success.<br /><br />Now the question is this: Are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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