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Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight

Language

English

Pages

401

Publication Date

April 26, 2016

Product Description
Customer Reviews
<b>In this instant<i> </i>and tenacious <i>New York Times</i> bestseller, Nike founder and board chairman Phil Knight 鈥渙ffers a rare and revealing look at the notoriously media-shy man behind the swoosh鈥?(<i>Booklist</i>, starred review), illuminating his company鈥檚 early days as an intrepid start-up and its evolution into one of the world鈥檚 most iconic, game-changing, and profitable brands.</b><br /><br />Bill Gates named <i>Shoe Dog</i> one of his five favorite books of 2016 and called it 鈥渁n amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It鈥檚 a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.鈥?lt;br /> <br />Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike鈥檚 annual sales top $30 billion. In this age of start-ups, Knight鈥檚 Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.<br /> <br />But Knight, the man behind the swoosh, has always been a mystery. In <i>Shoe Dog</i>, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers鈥攁s well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.<br /> <br />Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand鈥攁nd a culture鈥攖hat changed everything.
Running with Sherman: The Donkey with the Heart of a Hero
by Christopher McDougall

Language

English

Pages

353

Publication Date

October 15, 2019

Product Description
Customer Reviews
<b><b>"A聽delight, full of heart and hijinks and humor . . . McDougall is a gifted storyteller who gets to the heart of the human-animal connection." --John Grogan, author of <i>Marley & Me: Life and Love with the World's Worst Dog</i></b><br /><br /><b>From the best-selling author of <i>Born to Run</i>, a heartwarming story about training a rescue donkey to run one of the most challenging races in America.</b></b><br /><br />When Chris McDougall agreed to take in a donkey from an animal hoarder, he thought it would be no harder than the rest of the adjustments he and his family had made after moving from Philadelphia to the heart of Pennsylvania Amish country. But when he arrived, Sherman was in such bad shape he could barely move, and his hair was coming out in clumps. Chris decided to undertake a radical rehabilitation program designed not only to heal Sherman's body but to heal his mind as well. It turns out the best way to soothe a donkey is to give it a job, and so Chris decided to teach Sherman how to run. He'd heard about burro racing--a unique type of race where humans and donkeys run together in a call-back to mining days--and decided he and Sherman would enter the World Championship in Colorado.<br /><br />Easier said than done. In the course of Sherman's training, Chris would have to recruit several other runners, both human and equine, and call upon the wisdom of burro racers, goat farmers, Amish running club members, and a group of irrepressible female long-haul truckers. Along the way, he shows us the life-changing power of animals, nature, and community.
Elastic Habits: How to Create Smarter Habits That Adapt to Your D...
by Stephen Guise

Language

English

Pages

238

Publication Date

November 09, 2019

Product Description
Customer Reviews
<p><strong>From the author of聽<em>Mini Habits</em>, the international bestselling book聽in 18 languages,聽comes a smarter approach to habit-building.</strong></p><p>If an elephant charges at you, what do you do?聽</p><ol><li>Scream, yell, and wave your hands.</li><li>Dive between its legs.</li><li>Run away while calling the elephant names, like 鈥渄ork.鈥?lt;/li></ol><p>According to National Geographic, standing your ground and making noise gives you the best chance of surviving an elephant charge. The other two are ... not recommended.</p><p>But if a mother grizzly bear charges at you, playing dead is your best option.聽The elephant defense strategy does聽not work against聽grizzly bears; only those who adapt can survive both attacks.聽</p><p>In your journey to form better habits for a better life, you will face聽<em>figurative elephant聽and grizzly bear attacks.聽</em>They take form as depression, demotivation, fatigue, distraction, health problems, and busyness, and they constantly threaten to derail you. What is the ideal response?</p><p><em>Varied</em>.</p><p><strong>Just as no single approach will work for all animal encounters,聽<em>what works for you in habit pursuit one day might not work the next day.</em></strong></p><p>Legendary war general Sun Tzu said, 鈥淒o not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.鈥?lt;/p><h3><strong>Give Your Habits a Brain</strong></h3><p>Think of some good habits you鈥檇 like to form or strengthen:聽fitness, cleaning, meditation, business-related habits, writing, reading, playing guitar, skill-building, and so on.聽If you pick up any other habit book besides this one, it鈥檚 going to suggest that you make your habit the same thing every day,聽<em>incapable of adjusting to the environment</em>.聽</p><p>Wouldn't it be smarter to聽adapt your habit precisely to the unique situations you face? Yes, and it鈥檚 called an elastic habit.</p><h3><strong>What Is an Elastic Habit?</strong></h3><p>Elastic habits are daily behaviors with multiple win conditions. You get to choose your聽win condition every day, because some days you feel like you鈥檙e being attacked by a bear and other days聽<em>you feel like the bear</em>.</p><p>Most people associate 鈥渆lastic鈥?with yoga pants and rubber bands. But the word also means 鈥渞esilient鈥濃€攖he ability to withstand pressure.</p><p>A traditional habit is rigid: the same behavior is done at the same time to the same level every day. Unless it's small (like a mini habit),聽the pressures of modern life tend to break its rigid and brittle shell. Elastic habits are fluid: they can change their form and intensity to suit each unique day. They survive busy, tired, bad days. They thrive on better days.聽</p><p><strong>Elastic habit example (fitness):</strong>聽On Monday, you're tired and busy, so you do 5 push-ups to meet the easy level. Success. The next day, you have more time, energy, and motivation, so you go to the gym for a 45-minute workout. Big success! The next day, you do a workout video for 20 minutes for a medium-sized win. Success. With what I call 鈥?x3聽flexibility,鈥?elastic habits give you nine win conditions instead of one;聽you can win every day and form life-changing habits.</p><p>Whether it鈥檚 fatigue, a busy day, or something else charging at you, your elastic habit can adapt to the exact threat it faces. And if the wind is at your back, watch out world, because your elastic habit can also expand for an inspiring big win! That's what makes an elastic habit smarter (and more fun) than the rest.聽</p><p>Read聽<em>Elastic Habits</em>聽now, and聽give your habits the elasticity to聽survive and thrive in all circumstances.</p>
Born to Run
by Christopher McDougall

Language

English

Pages

306

Publication Date

May 04, 2009

Product Description
Customer Reviews
<b>The astonishing national bestseller and hugely entertaining story that completely changed the way we run.</b><br /><br />An epic adventure that began with one simple question: Why does my foot hurt?<br />聽<br />Isolated by Mexico's deadly Copper Canyons, the blissful Tarahumara Indians have honed the ability to run hundreds of miles without rest or injury. In a riveting narrative, award-winning journalist and often-injured runner Christopher McDougall sets out to discover their secrets. In the process, he takes his readers from science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultra-runners are pushing their bodies to the limit, and, finally, to a climactic race in the Copper Canyons that pits America鈥檚 best ultra-runners against the tribe. McDougall鈥檚 incredible story will not only engage your mind but inspire your body when you realize that you, indeed all of us, were born to run.
Mini Habits: Smaller Habits, Bigger Results
by Stephen Guise

Language

English

Pages

128

Publication Date

December 22, 2013

Product Description
Customer Reviews
<h3><strong>***A Worldwide Bestseller in 18 Languages!***</strong><br /></h3><h4><strong></strong><strong>Lasting Change for Early Quitters, Burnouts, the Unmotivated, and Everyone Else Too</strong><br /></h4><p>When I decided to start exercising consistently 10 years ago, this is what聽<em>actually</em>聽happened:<br /></p><ul><li>I tried "getting motivated." It worked sometimes.</li><li>I tried setting audacious big goals. I almost always failed them.</li><li>I tried to make changes last. They didn't.</li></ul><p>Like most people who try to change and fail, I assumed that聽<em>I</em>聽was the problem. Then one afternoon鈥攁fter another failed attempt to get motivated to exercise鈥擨 (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day).聽<br /></p><p><em>I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs.</em><br /><br />I was right.<br /></p><h3><strong>Is There A Scientific Explanation For This?聽</strong><br /></h3><p><strong></strong>As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout聽<em>Mini Habits--</em>we've been doing it all wrong.<br /></p><p>You聽<em>can</em>聽succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. They don't work because they all require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change.<br /></p><h3><strong>What's A Mini Habit?</strong><br /></h3><p>A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you!<br /></p><h3><strong>Aim For The First Step</strong><br /></h3><p><strong></strong>They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you'll won't shoot because it's too far away. But when you aim for the step in front of you, you might just keep going and reach the moon.<br /><br /><strong>I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words.</strong>聽It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The聽<em>Mini Habits</em>聽system works because it's how our brains are designed to change.<br /></p><p>I relished the opportunity to share this life-changing strategy with the world. I loved writing聽<em>Mini Habits.聽</em>Read it now and discover how smaller habits can bring bigger results.<br /></p>
ROAR: How to Match Your Food and Fitness to Your Unique Female Ph...
by , Selene Yeager

Language

English

Pages

304

Publication Date

July 05, 2016

Product Description
Customer Reviews
Women are not small men. Stop eating and training like one. <br /><br />Because most nutrition products and training plans are designed for men, it鈥檚 no wonder that so many female athletes struggle to reach their full potential. <i>ROAR</i> is a comprehensive, physiology-based nutrition and training guide specifically designed for active women. This book teaches you everything you need to know to adapt your nutrition, hydration, and training to your unique physiology so you can work with, rather than against, your female physiology. Exercise physiologist and nutrition scientist Stacy T. Sims, PhD, shows you how to be your own biohacker to achieve optimum athletic performance.<br /><br />Complete with goal-specific meal plans and nutrient-packed recipes to optimize body composition, <i>ROAR </i>contains personalized nutrition advice for all stages of training and recovery. Customizable meal plans and strengthening exercises come together in a comprehensive plan to build a rock-solid fitness foundation as you build lean muscle where you need it most, strengthen bone, and boost power and endurance. Because women鈥檚 physiology changes over time, entire chapters are devoted to staying strong and active through pregnancy and menopause. No matter what your sport is鈥攔unning, cycling, field sports, triathlons鈥攖his book will empower you with the nutrition and fitness knowledge you need to be in the healthiest, fittest, strongest shape of your life.
Jiu-Jitsu University
by , Kevin Howell

Language

English

Pages

372

Publication Date

November 29, 2015

Product Description
Customer Reviews
Saulo Ribeiro鈥攕ix-time Brazilian Jiu-Jitsu World Champion鈥攊s world-renowned for his functional jiu-jitsu knowledge and flawless technique. In <i>Jiu-Jitsu University</i>, Ribeiro shares with the public for the first time his revolutionary system of grappling, mapping out more than 200 techniques that carry you from white to black belt. Illuminating common jiu-jitsu errors and then illustrating practical remedies, this book is a must for all who train in jiu-jitsu. Not your run-of-the-mill technique book, <i>Jiu-Jitsu University</i> is a detailed training manual that will ultimately change the way jiu-jitsu is taught around the globe.
Training for the Uphill Athlete: A Manual for Mountain Runners an...
by , Kilian Jornet

Language

English

Pages

516

Publication Date

March 12, 2019

Product Description
Customer Reviews
<p>Dovetailing on the success of <i>Training for the New Alpinism</i> and Patagonia鈥檚 own emphasis on all mountain use, <i>Training for the Uphill Athlete</i> translates theory into methodology to allow you to write your own training plans and coach yourself to endurance goals. Steve House, one of the best mountaineers, and his coach Scott Johnston, an Olympic-level cross country ski coach, along with Kilian Jornet, hands-down best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other endurance sports that require optimum fitness and customized strength. <p>This is an authoritative but accessible training manual for athletes and coaches who feel most alive in the mountains or pushing the uphill ascent. Distance running, ski mountaineering, skimo, and skyrunning are becoming increasingly popular all over the world, and are often undertaken by the same person during a single year. This book collects the scientifically backed and athlete-tested wisdom and experience of three of the best uphill athletes and coaches and extrapolates both to educate outdoor athletes of all stripes to perform their best. <i>The book includes the same mix of theory, application, and experiential essays from experts in the field, as well as instructional illustrations as in <i>Training for the New Alpinism<i>. Contributions by Kilian Jornet increase the worldwide appeal of the book.
80/20 Running: Run Stronger and Race Faster By Training Slower
by Matt Fitzgerald

Language

English

Pages

237

Publication Date

September 02, 2014

Product Description
Customer Reviews
<b>TRAIN EASIER TO RUN FASTER</b><br /><br /><b>This revolutionary training method has been embraced by elite runners鈥攚ith extraordinary results鈥攁nd now you can do it, too.</b><br /><br />Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program鈥攊n which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity鈥攊s the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, <i>80/20 Running</i> is a hands-on guide for runners of all levels with training programs for 5K, 10K, half-marathon, and marathon distances.<br /><br />In<i> 80/20 Running,</i> you鈥檒l discover how to transform your workouts to avoid burnout.<br /><br />鈥⒙燫uns will become more pleasant and less draining<br />鈥⒙燳ou鈥檒l carry less fatigue from one run to the next<br />鈥⒙燳our performance will improve in the few high-intensity runs<br />鈥⒙燳our fitness levels will reach new heights<br /><br /><i>80/20 Running</i> promotes a message that all runners鈥攁s well as cyclists, triathletes, and even weight-loss seekers鈥攃an embrace: Get better results by making the majority of your workouts easier.
Run Fast. Cook Fast. Eat Slow.: Quick-Fix Recipes for Hangry Athl...
by , Elyse Kopecky

Language

English

Pages

256

Publication Date

August 14, 2018

Product Description
Customer Reviews
<b>Cook the recipes that Shalane Flanagan ate while training for her <b>historic聽</b>2017 TCS New York City Marathon win!<br /></b><br />The <i>New York Times</i> bestseller <i>Run Fast. Eat Slow. </i>taught runners of all ages that healthy food could be both indulgent and incredibly nourishing. Now, Olympian Shalane Flanagan and chef Elyse Kopecky are back with a cookbook that鈥檚 full of recipes that are fast and easy without sacrificing flavor. Whether you are an athlete, training for a marathon, someone who barely has time to step in the kitchen, or feeding a hungry family, <i>Run Fast. Cook Fast. Eat Slow.</i> has wholesome meals to sustain you.<br /><br /><i>Run Fast. Cook Fast. Eat Slow.</i> is full of pre-run snacks, post-run recovery breakfasts, on-the-go lunches, and 30-minutes-or-less dinner recipes. Each and every recipe鈥攆rom Shalane and Elyse鈥檚 signature Superhero muffins to energizing smoothies, grain salads, veggie-loaded power bowls, homemade pizza, and race day bars鈥攑rovides fuel and nutrition without sacrificing taste or time.

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